Online exploration of McDonald's
In this document, based off 2014, McDonald's highlights how many franchises or stores that they have in each country world wide. Especially in the U.S., we have over 14, 339 stores here alone, out of the 14, 350 stores that their are in the U.S., Cuba, Guam, and Saipan. Asia, the middle east and Africa are also doing quite well with 10, 345 stores in 2014. Europe might be considered to be lagging, although it still has a positive rise in stores since 2009. Europe is also down about 3% in performance.
Tuesday, June 9, 2015
Friday, June 5, 2015
3-2-1 TED talk
One of the examples that he used was that little sticker on apples. How when you first started taking the stickers off, they were annoying and a hassle. But after the 10th apple, you were just like "eh" it's something i have to do. And after the 100th time you don't even notice this. He said that this is Habituation, which basically means you get used to having to do something over time, without really having to think about it. Another example he gave was in the 90s, when whenever you got a new gadget or anything, that you always had to charge the product before you could use it. As a product designer, he said, i have to be able to think like the consumer, to get rid of that problem. The last example that i'll talk about, is when Jerry Seinfeld built his entire career around those little details that you miss when you habituate something. he gave the example of when he wanted to take a relaxing shower, but when he turned the nozzle one way it was 100 degrees too hot, and when he turned it the opposite direction it was 100 degrees too cold. It's those little problems that we've gotten used to because we think it's just the way that the world works.
Especially with my grandparents, they don't understand technology as well as i might. So when they want to get in touch with me, they might find it difficult to call or text me, so much so that they have to ask for help with it. Another example is athletic headphones that don't stay attached to your ears.
One product that was planned expertly well that i loved is imessage. It offers everything any texter like me could want, easy access, quick response, even delivered and read receipts on the bottom of the screen.
One of the examples that he used was that little sticker on apples. How when you first started taking the stickers off, they were annoying and a hassle. But after the 10th apple, you were just like "eh" it's something i have to do. And after the 100th time you don't even notice this. He said that this is Habituation, which basically means you get used to having to do something over time, without really having to think about it. Another example he gave was in the 90s, when whenever you got a new gadget or anything, that you always had to charge the product before you could use it. As a product designer, he said, i have to be able to think like the consumer, to get rid of that problem. The last example that i'll talk about, is when Jerry Seinfeld built his entire career around those little details that you miss when you habituate something. he gave the example of when he wanted to take a relaxing shower, but when he turned the nozzle one way it was 100 degrees too hot, and when he turned it the opposite direction it was 100 degrees too cold. It's those little problems that we've gotten used to because we think it's just the way that the world works.
Especially with my grandparents, they don't understand technology as well as i might. So when they want to get in touch with me, they might find it difficult to call or text me, so much so that they have to ask for help with it. Another example is athletic headphones that don't stay attached to your ears.
One product that was planned expertly well that i loved is imessage. It offers everything any texter like me could want, easy access, quick response, even delivered and read receipts on the bottom of the screen.
Thursday, June 4, 2015
Enron was at one point one of the most powerful companies financially, or so it appeared. Enron used Mark-To-Market accounting, which is used in trading securities. Enron would create an asset and immediately report a profit even though they hadn't made a dime. If the asset ended up in loss, they would transfer it to an off the books corporation and not take any loss in the books. One main reason that they were able to pull off this trickery for so long is because Jeffery Skillings was able to lure top business school graduates with benefits and luxuries. One of the brightest grads that Skillings got was Andrew Fastow, who used Special Purpose Entities to hide any asset losses or assets that go under. This method kept the losses off the companies books. Enron issued that the SPE investors would compensate them for their losses.
http://www.investopedia.com/articles/stocks/09/enron-collapse.asp
http://www.investopedia.com/articles/stocks/09/enron-collapse.asp
Tuesday, May 26, 2015
An outbreak that we didn't see coming:
Federal inspectors look at every processing plant in the country for chicken, but they sometimes fail to identify salmonella. In this article on Frontline, they identified the 5 cases that might explain why they fail to catch the pathogen. There is a level of salmonella that is allowed to be in the Turkey, after all these cases the level has been lowered to 13.5%. i also didn't know that there might only be one bird tested in each plant a day. I feel that it's better safe then sorry with this kind of stuff especially since more then a few people died in these cases. I also learned that chicken parts are not subject to salmonella testing, which means it could have an extreme amount in it and not be tested. I would like to read more about how salmonella affects the chicken and why any is allowed at all.
Federal inspectors look at every processing plant in the country for chicken, but they sometimes fail to identify salmonella. In this article on Frontline, they identified the 5 cases that might explain why they fail to catch the pathogen. There is a level of salmonella that is allowed to be in the Turkey, after all these cases the level has been lowered to 13.5%. i also didn't know that there might only be one bird tested in each plant a day. I feel that it's better safe then sorry with this kind of stuff especially since more then a few people died in these cases. I also learned that chicken parts are not subject to salmonella testing, which means it could have an extreme amount in it and not be tested. I would like to read more about how salmonella affects the chicken and why any is allowed at all.
Scavenger Hunt
Our team of 3 (myself, Eileen and Emily) worked together to explore our campus to find different business related items. Both Emily and Eileen helped bring new ideas to each thing that we had to find. I made the connection that almost everything is advertising, from logos to dropped cups and cans, to recycling bins and trash dumpsters.
Our team of 3 (myself, Eileen and Emily) worked together to explore our campus to find different business related items. Both Emily and Eileen helped bring new ideas to each thing that we had to find. I made the connection that almost everything is advertising, from logos to dropped cups and cans, to recycling bins and trash dumpsters.
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