3-2-1 TED talk

One of the examples that he used was that little sticker on apples. How when you first started taking the stickers off, they were annoying and a hassle. But after the 10th apple, you were just like "eh" it's something i have to do. And after the 100th time you don't even notice this. He said that this is Habituation, which basically means you get used to having to do something over time, without really having to think about it. Another example he gave was in the 90s, when whenever you got a new gadget or anything, that you always had to charge the product before you could use it. As a product designer, he said, i have to be able to think like the consumer, to get rid of that problem. The last example that i'll talk about, is when Jerry Seinfeld built his entire career around those little details that you miss when you habituate something. he gave the example of when he wanted to take a relaxing shower, but when he turned the nozzle one way it was 100 degrees too hot, and when he turned it the opposite direction it was 100 degrees too cold. It's those little problems that we've gotten used to because we think it's just the way that the world works.

Especially with my grandparents, they don't understand technology as well as i might. So when they want to get in touch with me, they might find it difficult to call or text me, so much so that they have to ask for help with it. Another example is athletic headphones that don't stay attached to your ears.

One product that was planned expertly well that i loved is imessage. It offers everything any texter like me could want, easy access, quick response, even delivered and read receipts on the bottom of the screen.